Project information


Absa brand refresh

Absa bank had yet another brand refresh while the new brand and logo was at the pivot of that launch, there were many other facets and extensions of the new design strategy which was introduced to South Africa and the world in 2019. The older iconic Absa logo was well known for many years and represented a big 5 bank with a rich history.

The new logo and brand came with a new colour palette and new visual representation of what Absa bank is. The gradual implementation of that brand refresh was done in a phased approach. In parallel, there were some exciting enhancements and features on the horizon, most notably, the multifaceted personalisation project and refresh of our design system.